In 1983, through the married couple of Vicente and Pepa, a new restaurant named Pizzería Pepa was opened on the Arenal beach in Jávea. Offering fresh and reasonably priced products, the establishment soon became ideal for those seeking quality food with a spectacular view.

Following shortly in 1999, their two children, Vicente and Felipe, took ownership of the business and presented it with a new style, without losing the essence that their parents had previously left before them.